Summer of Live Events: Horse Racing Thirsk Races
04/08/2025
Summer of Live Events: Horse Racing Thirsk Races Main Image

The thrill of the race, the roar of the crowd, the tradition of horse racing—it's an experience that’s been cherished for generations.

But let’s face it, that experience has been stuck in the past. It’s been about paper programmes, fragmented information, and the stress of navigating a complex environment. The experience has been defined by its limitations, not its potential.

At FAR, we believe in a new way. We believe in using technology to remove the friction and unlock a more engaging, more powerful experience. Our team was at Thirsk Racecourse this weekend, and we didn't just attend an event; we redefined it.

We used our technology to seamlessly connect the physical and digital worlds. Imagine a world where wayfinding isn't a struggle but an effortless, guided experience. A world where you have a 'locator in the sky' to guide you to the train station. A world where you're not fumbling with an app to find the live schedule but effortlessly connecting to it with a simple press.

And imagine a world where you're not just placing a bet but doing it in a way that’s seamlessly integrated with your surroundings. We showed how our technology links to online betting companies, making the process intuitive and immersive.

This isn’t about just adding a feature to an existing experience. This is about reimagining what a horse racing event can be. It’s about making the environment more engaging, more intuitive, and ultimately, more enjoyable.
Thirsk Racecourse is just the beginning. FAR's going to fundamentally change the way people interact with live events. And we can't wait to show you what's next.

To find out more on how FAR's technology can help you embrace AI and AR, please visit www.f-ar.co or follow @FAR on social media

To find out more about Thirsk Racecourse, please visit www.thirskracecourse.net or follow @thirskraces on social media

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