The experience of an away match—the excitement, the anticipation—it's a sacred ritual for football fans.

But let's be honest, for too long, that experience has been riddled with anxiety. It’s a series of problems: where to park safely, where to meet friends, which pubs will welcome you, and how to navigate a foreign city without friction.

For families, and especially when travelling abroad, these problems are amplified. It’s a cloud of stress that gets in the way of what's truly important: the game.

At FAR, we saw this problem and knew there was a better way. We believe that technology should not be a complication; it should be an elegant solution. It should disappear, leaving you with an enhanced, stress-free experience.

That’s what we set out to prove. Our team was at Ibrox Park for the Glasgow Rangers and Middlesbrough friendly, and the overwhelming consensus was clear: our Artificial Intelligence-powered Augmented Reality technology is the perfect solution for the away day match. It's not just a fancy gimmick; it's a tool that solves real problems. It’s a new wayfinding system for safe parking, a guide to friendly pubs, a stress-free route to the stadium, and a way to connect with your group in a crowd.

We’re not just talking about a better way to find your seat; we’re talking about a new layer of understanding, a reduction of stress and anxiety that allows fans to do what they came to do: enjoy the game. This is just the beginning. The away-day match will never be the same again. We’re going to change the way fans experience the sport they love. And we can't wait to show you what's next.

To find out how your football club could provide a safer, more engaging away-day experience, or even if you want to provide the same for your home and visiting fans, get in touch with us to see how the FAR tech could be integrated into your club's own app.
 

To find out more on how FAR's technology can help you embrace AI and AR, please visit www.f-ar.co or follow @FAR on social media

For further information on Rangers F.C., please visit the website www.rangers.co.uk or follow @rangersfc on social media
 
For further information on Middlesbrough F.C., please visit the website www.mfc.co.uk or follow @mfc.official on social media.