Alright, so you think you know Rugby.
You’ve seen the games, you’ve worn the jerseys, and you’ve maybe even shed a tear or two when your team lost.

But what if I told you that everything you thought you knew about the fan experience was about to be… well, completely reinvented?

We're talking about the Women's World Cup 2025. In England.
A celebration of athleticism, passion, and sheer, unadulterated talent. And it's not just another tournament. It's an opportunity. An opportunity to push boundaries. To innovate. To make you feel something you've never felt before.

But here’s the kicker. This isn’t just about what’s happening on the pitch. It’s about your experience. From the moment you step off the train to finding your seat to celebrating that game-winning goal, we’re transforming it all.

FAR has been developing a solution with the FAN at the heart of it to deliver their AI-driven AR technology. And it’s not just a gimmick. This is about making the complex simple. The confusing clear.

Lost in a sea of people? Can't find your friends in the fan zone? Navigating a new city and stadium can be a nightmare. It creates stress. It creates anxiety. We're cutting that by over 70%. Imagine pointing your phone and seeing exactly where you need to go. Or exactly where your friends are, overlaid right onto the real world. This is not just wayfinding. This is freedom.

And it goes deeper. Much deeper. This technology isn't just for 2025. This is the future of large-scale events. Think about it: unprecedented sponsorship opportunities. Deep, seamless engagement with fans. Connecting you directly with authorised partners and merchandise, all while making the entire event frictionless. From the stadium itself to the local communities thriving around it.

What we're seeing here is a revolution in how events are organised, experienced, and even monetised. The level of fan-created data is going to be incredible. It's going to drive engagement like never before, optimise operations, and unlock locating services that will make every future event not just bigger, but smarter.

This isn't just about football. This is about reimagining what's possible. It's about taking the fan experience, stripping it down to its core, and building it back up into something truly extraordinary. It's about putting the power of technology directly into your hands and letting you connect with the beautiful game in a way you've never dreamed of.

Get ready. Because the Women's World Cup 2025 isn't just a sporting event. It's an experience. And it's going to change everything.

To find out more on how FAR's technology can help you embrace AI and AR, please visit www.f-ar.co or follow @FAR on social media

To find out more about the Women's Rugby World Cup 2025, please visit https://www.rugbyworldcup.com or follow the action on social media